#1 – Keep Your Eye On The News
Stay in tune with current events — connect your product or service with what’s going on in the world around you.
Stay Timely!
#2 – Explain Features & Benefits
Features are (almost always) detailed. But, benefits are (almost always) poorly explained — if included at all.
If you can look at something and divide the features from the benefits — then you are well on the road to writing great content.
Take a moment and look over the image of the sauna.
Make your content richer!
#3 – Write Using Your Own Voice
Good content is clear content, content that gets the job done, content that communicates.
Ernest Hemingway wrote — “The first and most important thing for writers … is to strip language clean, to lay it bare down to the bone.”
Be authentic!
#4 – Facts Not Opinion
The old adage — “Never talk about religion, politics or money at the dinner table.” — because — you’ll be right half the time — which means you’re wrong half the time.
Inject your personality, but don’t get carried away and exaggerate. Use specific details and facts.
Share the gift of knowledge!
#5 – Write For Your Audience
Speak to them — use the word “you” when you can — and — keep their perspective in mind.
Motivational Coach Tony Robbins is famous for saying — “Communication is the 100 percent responsibility of the communicator”
That means it’s your job to grab you audience’s attention — and keep it!
Speak to your audience, not at them!
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